
True Foods
ART DIRECTION, PHOTOGRAPHY DIRECTION, POST-PRODUCTION, SCENARIO ART DIRECTION
EN True is a super premium dog food brand that uses natural and selected ingredients in its composition. With the portfolio already complete for dogs, True brought an option for felines too: True Cats.
A food designed to offer the best nutrition for neutered adult cats. I was responsible for the art direction and design of custom-created content for the brand's social networks.
PT True é uma marca de ração super premium que utiliza ingredientes naturais e selecionados em sua composição. Com o portfólio já completo para os cães, True trouxe uma opção para os felinos: True Gatos.
PT True é uma marca de ração super premium que utiliza ingredientes naturais e selecionados em sua composição. Com o portfólio já completo para os cães, True trouxe uma opção para os felinos: True Gatos.
Uma ração pensada para oferecer a melhor alimentação aos gatos adultos castrados. Eu fui responsável pela direção de arte e concepção de conteúdos criados sob medida para as redes sociais da marca.
CLIENT: True Foods
YEAR: 2023
COMPANY: Asa Onze
COMPANY: Asa Onze

DOG FOOD STATEMENT CONTENT: TRUE IS FOR REAL ➞
Click on the image below to see the Instagram post:
PET FRIDAY CAMPAIGN: LAUNCH POST ➞
Click on the image below to see the Instagram post:
TRUE CRIME DOGS: HALLOWEEN POST ➞
Click on the image below to see the Instagram post:
CAT FOOD LAUNCH CAMPAIGN: TEASER POST ➞
Click on the image below to see the Instagram post:
CAT FOOD LAUNCH CAMPAIGN: TEASER STOP MOTION ➞
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CAT FOOD LAUNCH CAMPAIGN: LAUNCH POST ➞
Click on the image below to see the Instagram post:
CAT FOOD LAUNCH CAMPAIGN: OBSTACLES POST ➞
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DEVELOPMENT TEAM
ASA ONZE CREATIVE AGENCY
Strategy: @luanafloriani / Content: @dudagoldstein / Art Direction: @kaiqv @biacrocco @guimalmeida / Art Assistant: @gabe_larinha / Creative Director: @caununesfilho / Production Director: @deco_nap
Production: @soulfie_ @brunadoisp / Filmmaker: @gu7tavo / Photography: @tsu_uehara / Art Director (SET): @julhabispo / First Assistant for Art and Art Production: @eutepha / Second Art Assistant: @caraicarol_
Contrarregra: @onurbpaes / Service: @marcellaabirached / Project Management: @deborahmrd / Executive Production: @janstrauss
ROLE IN THIS PROJECT
Art Direction, Visual Design, Photography Art Direction, Set Design
For visual identity and design projects, contact me at mangialardoguilherme@gmail.com