True Foods

ART DIRECTION, PHOTOGRAPHY DIRECTION, POST-PRODUCTION, SCENARIO ART DIRECTION

EN    True is a super premium dog food brand that uses natural and selected ingredients in its composition. With the portfolio already complete for dogs, True brought an option for felines too: True Cats.
A food designed to offer the best nutrition for neutered adult cats. I was responsible for the art direction and design of custom-created content for the brand's social networks.

PT    True é uma marca de ração super premium que utiliza ingredientes naturais e selecionados em sua composição. Com o portfólio já completo para os cães, True trouxe uma opção para os felinos: True Gatos.
Uma ração pensada para oferecer a melhor alimentação aos gatos adultos castrados. Eu fui responsável pela direção de arte e concepção de conteúdos criados sob medida para as redes sociais da marca.​​​​​​​

CLIENT:  True Foods
YEAR:  2023
COMPANY:  Asa Onze



DOG FOOD STATEMENT CONTENT:  TRUE IS FOR REAL  ➞
Click on the image below to see the Instagram post:
PET FRIDAY CAMPAIGN:  LAUNCH POST ➞
Click on the image below to see the Instagram post:
TRUE CRIME DOGS:  HALLOWEEN POST ➞
Click on the image below to see the Instagram post:
CAT FOOD LAUNCH CAMPAIGN:  TEASER POST ➞
Click on the image below to see the Instagram post:
CAT FOOD LAUNCH CAMPAIGN:  TEASER STOP MOTION ➞
Click on the image below to see the Instagram post:
CAT FOOD LAUNCH CAMPAIGN:  LAUNCH POST ➞
Click on the image below to see the Instagram post:
CAT FOOD LAUNCH CAMPAIGN:  OBSTACLES POST ➞
Click on the image below to see the Instagram post:





DEVELOPMENT TEAM
ASA ONZE CREATIVE AGENCY
Strategy: @luanafloriani  /  Content: @dudagoldstein  /  Art Direction: @kaiqv @biacrocco @guimalmeida  /  Art Assistant: @gabe_larinha  /  Creative Director: @caununesfilho  /  Production Director: @deco_nap
Production: @soulfie_ @brunadoisp  /  Filmmaker: @gu7tavo  /  Photography: @tsu_uehara  /  Art Director (SET): @julhabispo  /  First Assistant for Art and Art Production: @eutepha  /  Second Art Assistant: @caraicarol_
Contrarregra: @onurbpaes  /  Service: @marcellaabirached  /  Project Management: @deborahmrd  /  Executive Production: @janstrauss

ROLE IN THIS PROJECT
Art Direction, Visual Design, Photography Art Direction, Set Design

For visual identity and design projects, contact me at mangialardoguilherme@gmail.com





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