Color Lip Tint Duo
PACKAGING, PRODUCT DESIGN
EN Beyoung's first Lip Tint is the result of 2 years of development work - from the pilot version to the final product available to consumers. The idea was to bring to the market a multifunctional tint, which in addition to bringing color and life to the lips, also promotes hydration and renewal for the delicate skin of the mouth. To differentiate itself from the competition, we chose to bring two colors in the same product: Light Red and Red - one lighter and the other darker and intense. In the pilot version of the product, we developed a larger and wider bottle with just one color, but after debating internally, we saw that a more delicate, sophisticated bottle with two colors would be better. See the full case below:
CLIENT: BEYOUNG
YEAR: 2021
DEVELOPMENT TEAM
Theo Cardinali, Marina Cota, Guilherme Mangialardo, Caroline Andrade, Gabriel Noé Martins, Fernanda Badan, Iago Ricardo, Kleber Garofalo, Natalia Medina, Natasha Grazia, Sam Avelino
FINAL APPROVAL
Guilherme Priante, Theo Cardinali, Marina Cota
ROLE IN THIS PROJECT
Art Direction, Packaging, Campaign Key Visual, Making Of, Photoshoot, Color Treatment, Image Concepts
For visual identity and design projects, contact me at mangialardoguilherme@gmail.com
